With the latest Google Updates, many Internet Marketers are running their businesses in fear. Google has cracked down on many unethical marketers. Take a look at this post and you will see why and how they are cleaning up the web. What has become a hot topic as of late is should I build an authority site or should I build a niche site. They both have their advantages. Check out this article for a full breakdown of the debate.
Most people are attracted to the hype about internet marketing. How you can make lots of money in your spare time. Many believe that you can sit on a beach and do nothing while money constantly pours into your bank account. This lifestyle is possible, but only after the hard work is put in. Many of the gurus never tell what it took to get to their level. They also never tell how they went through numerous trial and error periods before they made it big.
Internet marketing is rewarding if it is done right. Looking at the scope of this article, ask yourself are you building a business or are you spending time on a hobby. Running an internet business requires the same hard work that any real business takes to see it profitable. Internet businesses actually take a lot more work in the beginning than usual, but once everything is set in place you can spend less time managing it.
Many new internet marketers focus on niche style sites because of their simplicity. Niche style sites are easy to rank for, they take less time to build, and they have very little content. Niche style sites are very thin and they never grow past several pages. They will often focus on one main keyword. Their goal is to rank for a particular keyword that gets a fair amount of traffic with hardly any competition. Niche style sites are usually built in large numbers to make up for the low earning potential. This was a great business model prior to the latest Google updates. Google Farmer, Google Penguin, and Google Panda penalized many these sites with their latest algorithm updates.
Building niche style sites can be a short lived business model. Google has stated that they want to see sites that continue to grow over time. They want to see sites that are visually appealing, and they also want to see sites that have multiple pages of great content. With a niche style site, the content is usually scraped from other sites. The content has no real value to its readers. These sites will make you money, but if you want to be in this for the long haul building authority style sites is what you should be focusing all of your time and energy on.
Authority style sites have lots of great content to benefit the user. The content is not scraped from low quality sites. Authority sites focus on multiple topics, but they focus on the same niche. Authority sites will grow with time as content is published to them on a regular basis. Authority style sites may take longer to rank, but when they do they hold their positions. Authority sites will usually be a lot more visually pleasing than niche sites.
Authority style sites are a lot less vulnerable when it comes to getting penalized by Google. Google has hired human reviewers to critique websites. Google is really coming down on low quality sites; therefore, you should be doing everything in your power to avoid being Google slapped. If you are building a business you will produce great content, use whitehat SEO tactics, and make your site socially active. If you are working on a hobby you will create low quality sites with no value, generate content that has little or no value, and you will create sites that will continue to get Google slapped due to the constant search engine algorithm changes. Are you going to build a business, or will you continue to work on a hobby?