Most of the process involved with the Google Adsense program is essentially quite straight forward, and involves very little effort on the part of the Webmaster. Any webmaster who has a content website that contains a large number of pages, and a lot of keyword-driven content can stand to gain from the Google Adsense program, which allows Webmasters to generate income by displaying Google-driven ads on their web pages. However, there are some aspects to this program that are not nearly as straight forward, such as determining how many ads to display on a single page for the best targeted results.

There are two main principles to consider when selecting the placement of your ads, and how many ads to display on your website. When it comes to ad placement, your ads should always be kept ‘above the fold’, which means that you should never have to scroll down on your web page to see them. Most people do not have time to scroll down and read further on a website, and will otherwise miss your advertisements.

When it comes to playing a certain number of ads on your website, the number that you should be targeting is “4″. The better Google ads tend to be placed at the top of your ad block, so the fewer ads that you use, the more money you will generally get per click. 4 is the largest number of ads that you should want to display at one time. This way, you can rest assured that you will be getting the most revenue possible out of your Adsense campaigns.

This entry was posted on Sunday, December 9th, 2007 at 4:03 am and is filed under Formatting and Blending. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.