As soon as you've mastered Adsense on one site the natural thing to do is build another. Another becomes another and so forth and within about a year or two you can have your own empire generating a massive monthly income.

The hard thing about succeeding online is the learning curve. You've got to put in a good 6 months to a year absorbing everything before you start to come out the other side.

Money is harder to find in this time but once you're afloat applying what you've learnt to many different markets is a doddle and you make more than enough money to compensate for the harder times before.

With Adsense based websites there's no point building wide until you have mastered the fundamentals.

For an Adsense site this includes - website building, understanding Adsense, search engine optimization and link building. A good grasp of affiliate programs will also help you supplement your Adsense income and knowing how to navigate your way around Adwords will allow you to test your templates and integration before finalising a particular model.

Once you've mastered these things then this is the forumla for Adsense Empire Building:

1. Choose a Niche - A niche is a self-contained market which focuses around a particular question or type of product. An understanding of the internet, the different markets and the tools available to assist your research is critical.

2. Working out the keyword pyramid for that niche - every niche has a keyword pyramid which is made up of the words people use to find things related to that niche. At the top is the most commonly used search term (Adsense would be Adsense), and at the bottom, the multitude of variations, for example - "which adsense ad color generates the most clicks" To maximize your free search engine traffic, your content will want to cover as much of this pyramiid as possible.

3. Planning the website - Now you've chosen your niche and have sketched the content that will be neccessary to meet it you'll then need to create this content, be it your own or from a third party and also work out how to integrate Adsense into it.

4. Build the website - Putting the bricks and mortar together - if you're not already using XSitePro you should be!

5. Get some traffic to the website - Basic directory submissions, preliminary reciprocal links, using Adwords, forum and blog postings will all start the trickle of traffic to your website. This will allow you to:

6. Optimize your Adsense - by testing your Adsense Format, Placement, Colors etc on your traffic you'll be able to work out which combination(s) they are most responsive to. The aim is to reach the optimum for that website so that it can be left pretty much on auto-pilot.

7. Focus on getting more traffic - This is the real task behind your project and will require link building and search engine optimization in all of it's variations.

8. Monitoring and Maintenance - Keep an eye on your Adsense reports and optimize if you still feel there is room for improvement, plus have some type of ongoing but easy to manage link building strategy in place so that your website keeps developing in the eyes of the search engines.

9. Repeating the process - that's one site down, onto the next.

I'm in the process of doing a lot of research into Adsense Empire Building so there will be lots of new material appearing on the site in the coming months. Keep your eye out.