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Adsense
is a contextual advertising
program by Google
which allows website
publishers to generate
revenue from their
sites by placing ads
from the Google Adwords
network on them. Each
time these ads are
clicked on by one
of your visitors you
earn a share of the
revenue that Google
makes from charging
that particular advertiser.
Below
is a summary of how
the program works
and the steps you
will need to take
to implement it.
1.
You join
Adsense and on
acceptance into the
program become an
Adsense Publisher.
You
will now have your
own Adsense account
in which you will
be able to create
the ad code to place
on your website and
monitor the results
of your campaigns.
2.
Create your custom
Adsense javascript
code:
You
can do this by logging
into your account
inside which you will
be able to choose
the particular ad
format and ad
color that you
want to place on your
website. The code
your selections will
generate will appear
like this:
<script
type="text/javascript"><!--
google_ad_client
= "your
publisher id will
be here";
google_ad_width
= width
of chosen ad format;
google_ad_height
= height
of chosen ad format;
google_ad_format
= "chosen
ad format";
google_ad_type
= "whether
text only or text
and image ad";
google_ad_channel
="the
channel you have
placed this ad
in";
google_color_border
= "chosen
border color";
google_color_bg
= "chosen
background color";
google_color_link
= "chosen
link color";
google_color_url
= "chosen
url color";
google_color_text
= "chosen
text color";
//--></script>
<script type="text/javascript"
src="http://pagead2.googlesyndication.com/pagead/show_ads.js">
</script> |
3.
You can then place
this code inside your
website template:
Make
sure you've chosen
an ad format which
will fit into the
space available in
your template. Once
you have uploaded
your page to your
server the Adsense
ads will automatically
be generated.
4.
Google's content matching
technology will deliver
ads that are relevant
to the page content
you have placed the
code on:
It
may take anywhere
from a few minutes
to an hour but Google
will start delivering
ads that match your
content. This is the
real perk of Adsense
- ads that match the
content of your page
so that they are relevant
to what your visitors
are reading and thinking
about at the time
and so more likely
to be clicked on.
In
Google's own words:
"Google
AdSense™ automatically
delivers text and
image ads that are
precisely targeted
to your site and your
site content—ads
so well-matched, in
fact, that your readers
will actually find
them useful"
For
more information on
where the ads actually
come from and how
which ads appear is
determined take the
Adsense
Tour.
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